Is 30A Still a Smart Investment in 2025? Here’s What You Should Know

From scenic bike paths to designer boutiques and Gulf-front homes, 30A, Florida continues to attract vacationers, second-home buyers, and savvy investors. But is it still a smart place to put your money in 2025?

As a REALTOR®, investor, and founder of Empowered by Connection, I’ve been buying, renovating, and renting on 30A for nearly a decade. Here's what I want my clients—and future investors—to know about today’s 30A real estate market.

📊 What’s Happening in the 30A Market Right Now?

The average price per square foot along 30A has risen by 3.8% since last year, while overall sales volume has stabilized. That tells us demand is still strong, but buyers have more time (and leverage) than during the post-pandemic frenzy.

In 2025, it’s not about rushing in—it’s about making strategic moves.

🏖️ Short-Term Rentals Are Shifting—But Still Profitable

While occupancy rates may not hit 2021 highs, short-term rentals along 30A still perform well, especially in neighborhoods like Seagrove, Blue Mountain Beach, and Gulf Place.

The key?
✔️ Smart property selection
✔️ High-end design
✔️ Excellent guest experience

I help buyers evaluate income potential using real-time data and my personal insights from managing short-term rentals across Walton County.

🛠️ Invest in a Fixer? Yes—If You Do It Right

Some of the best ROI opportunities right now are light renovation properties. I’ve helped clients buy under-market homes and transform them into profitable rentals with a well-planned design strategy and targeted upgrades.

One of my favorite sources for high-end furniture and home goods? The Habitat for Humanity ReStore in Santa Rosa Beach. It’s a goldmine for STR owners who want style without overspending.

🌴 Why People Still Choose 30A

Whether you’re investing or relocating, there’s a reason people fall in love with this area. From community events and beach bonfires to boutique fitness studios and top-rated schools, 30A offers more than just a vacation—it offers belonging.

✅ Should You Invest in 30A in 2025?

If you’re looking for a luxury coastal market with lifestyle appeal, long-term equity, and rental income potential, 30A continues to be a top contender. But success comes down to having the right strategy, guidance, and local expertise.

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Let’s talk about your goals, run numbers, and find your perfect property along 30A.